Many are familiar with Metsä Tissue Oy's Serla squirrels, adventuring from advertisements to keychains. The squirrels are manufactured responsibly in China and they have been developed in cooperation with Q-VIO. There are small squirrels and big squirrels - and a few gigantic ones.
The now six-year-long cooperation between Serla and Q-VIO began from a recommendation.
"A colleague told me to call Q-VIO, and said that they definitely have everything I need. That is how I ended up talking with Eira. After that, great projects have been carried out together with Q-VIO and the cooperation has been smooth."
Serla does a lot of in-store promotion work in major department stores and grocery stores. With the help of Q-VIO, Finnish quality brands, such as Iittala and Aarikka, are sometimes used for in-store marketing, and sometimes Serla creates and manufactures its own products. Q-VIO also delivers a variety of t-shirts, fleeces and coats to Serla.
"Eira has an incredibly good understanding of what we need and want. It is nice that Q-VIO actively offers us things that we wouldn’t even come to think of.”
Q-VIO also offers design help when new products are planned and made from scratch.
"It often happens that I have an idea of the product. Then I explain what I want. But then, when we start exchanging ideas, we always come up with something better than what I originally thought. Q-VIO operates all around the world and sees all kinds of things, so good ideas are bound to emerge.”
No matter what product you need, Q-VIO always has a contact somewhere around the world that manufactures them. You can go to Q-VIO with any problem; they are always ready to help.
"It saves me a lot of time, when I don’t have to wonder about these things alone."